With the deepening of consumer health awareness and the diversification of health needs, the positive effects of probiotics in regulating the gut microbiota and enhancing immunity have become a common consensus. The demand for probiotics throughout the human lifecycle has also brought more development opportunities to the probiotic industry. Natural Field is deeply rooted in the field of probiotics, combining advanced probiotic technology to provide consumers with high-quality probiotics powder products to meet diverse health needs.
In recent years, probiotics have rapidly emerged in the global health industry, with the probiotics China market being particularly prominent. According to relevant reports, the probiotics China market size continues to expand and is expected to maintain high growth in the coming years. This trend is attributed to consumers' focus on health needs and the deepening understanding of the role of probiotics. From regulating the gastrointestinal system to enhancing immunity, probiotics have become an indispensable part of daily life. The diversification of probiotic products is also continuously meeting the diversified needs of consumers.
Probiotic Beverages and Yogurt
Health Foods and Nutritional Supplements
With the increasing market demand, the scientific research and technological innovation of probiotics are also continuously advancing. China has made certain achievements in fundamental research, industrial applications, and clinical research of probiotics, though there are still challenges and opportunities.
At present, some research institutions and universities in China have conducted substantial fundamental research in the field of probiotics, primarily focusing on strain screening and function verification, the mechanism of action of probiotics, and the beneficial interactions with other components. Research teams from universities like Jiangnan University and Inner Mongolia Agricultural University have achieved leading results in strain screening, functional studies, and probiotic product development. So far, there have been over 1800 clinical trials on probiotics, with an average of about 10 new trials added each month over the past five years (data sourced from PubMed, up to May 2024). Domestic scholars have also conducted extensive clinical trials in areas such as gut health, immune function regulation, metabolic control, and mental regulation. The development and application of local strains have been jointly promoted by end brands and probiotic raw material companies. In exploring probiotic resources, safety evaluation, efficacy verification, and industrialization research, China has reached international standards in strain research.
According to research findings from DIResearch, the global market for probiotic dietary supplements is steadily expanding, projected to reach 45.66 billion yuan by 2030, with a compound annual growth rate of 7.78% from 2023 to 2030. The shift in consumer lifestyles and attitudes in the post-pandemic era towards "self-pleasing" consumption and rigid demand has drawn attention to immune and sports-related products, leading to continued growth in categories such as vitamins, fish oil, and sports nutrition. The heightened awareness of chronic disease prevention among the well-educated "new elderly" is driving active growth in categories related to bone and joint health.
Natural Field upholds the philosophy of balancing technology and quality, utilizing advanced probiotic technology, dedicated to providing global companies with efficient and safe probiotic products including immune booster powder ingredients, and comprehensive solutions to meet the diverse needs of companies in the health and wellness fields.
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