EN
On the morning of March 3, 2025, Natural Field（Xi’an Natural Field Bio-Technique Co.,Ltd） successfully launched its new NF Ashwa® Ashwagandha Extract series, featuring two innovative products: Water-Soluble Debittered Ashwagandha Extract and Debittered Ashwagandha Extract. This launch marks a significant technological breakthrough and further solidifies Tianfeng Bio’s leadership in the functional ingredients sector.
As a high-tech enterprise with 20 years of experience in the nutritional health ingredients field, Natural Field has adhered to its core principles of “strict quality control, stable quality, and fast delivery” since its establishment in 2005. With its exceptional product quality and efficient service system, the company has set a benchmark in the industry. Through continuous investment in R&D and keen market insights, Tianfeng Bio has provided high-quality ingredients and customized solutions to numerous global nutritional health companies. Its products are exported to 86 countries and regions, including Europe, the Americas, Japan, South Korea, and Southeast Asia. The company has also been recognized as an “Excellent Supplier” by industry associations for several consecutive years.
Market data shows that the global ashwagandha market was valued at approximately 650 millionin 2022 and is expected to reach 650 millionin 2022 and is expected to reach 1.2 billion by 2030, with a compound annual growth rate (CAGR) of around 8.5%. In China, the ashwagandha extract market was valued at approximately 15 million yuan in 2023, with an annual growth rate of 20%. As global health awareness rises, the demand for natural health products is increasing. In the Asia-Pacific region, where Ayurveda originated, people tend to prefer traditional herbs over pharmaceutical interventions, making ashwagandha extracts and related formulations more widely known.
Let’s take a closer look at the highlights of this product launch.
In traditional applications of ashwagandha extract, adding it to beverages or oral liquids often results in sedimentation or clumping, affecting the product’s appearance and taste. This issue has limited the use of ashwagandha extract in liquid systems and functional beverages. With the innovative NF Ashwa® Instant Debittered Ashwagandha 5%, this problem is resolved. Its excellent solubility allows it to disperse quickly and evenly in solutions, achieving efficient and stable dissolution. Whether in capsules, oral liquids, or solid drinks, the water-soluble ashwagandha extract offers a more convenient and efficient nutritional solution for end products. This makes it possible to create health drinks rich in ashwagandha nutrients, meeting consumers’ dual demands for taste and health.
The bitter taste of traditional ashwagandha extract poses certain limitations in taste experience and product development. Although this bitterness does not affect its health benefits, it may reduce consumer acceptance. To address this issue, we have optimized our technology to launch NFAshwa Debittered Ashwagandha 5%. This debittered extract uses a gentle debittering process that significantly reduces its bitterness while retaining the core active ingredients of ashwagandha. This improvement makes the product’s taste milder, allowing consumers to enjoy the benefits of ashwagandha more easily. This innovation brings new opportunities to the industry and offers more diverse choices.
In our experiments, we established a zebrafish anxiety model, administering the samples in water while setting up normal control, model control, and experimental groups. Using a behavior analyzer to detect the total movement distance of the zebrafish, we statistically analyzed the results to confirm the anxiety-relieving mechanism.
We also established a zebrafish insomnia model, setting up normal control, model control, and experimental groups. By administering the samples in water and using a behavior analyzer to detect the zebrafish’s wakefulness activity and total wakefulness time over one hour, we evaluated the sleep-improving mechanism through statistical analysis.
Additionally, we selected zebrafish samples, administering the samples in water while setting up normal control, model control, and experimental groups. By analyzing the remaining fluorescent particles in the zebrafish, we statistically evaluated the immune-boosting mechanism.
The launch of the Water-Soluble Debittered Ashwagandha Extract NFAshwa Instant Debittered Ashwagandha 5% and the Debittered Ashwagandha Extract NFAshwa Debittered Ashwagandha 5% not only continues Natural Field tradition of high-quality standards but also achieves significant technological breakthroughs. These new products will inject new vitality into the global nutritional health industry, helping clients create more competitive end products.
Looking ahead, Natural Field will continue to drive innovation through technology and focus on customer needs. We are committed to providing more high-quality, efficient functional ingredient solutions to the global market, promoting the sustainable development of the nutritional health industry.
