Rediscovering Ancient Wisdom: Ashwagandha Extracts Gain Scientific Backing in Modern Health Solutions

03 Mar 2025
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In recent years, the global market has seen a surge in interest towards natural extracts and dietary supplements. Among these, Ashwagandha extract has emerged as a focal point due to its potential health benefits. Known as South African Ginseng or Indian Ginseng, Ashwagandha is a widely used herb in traditional Indian medicine, Ayurveda. Its diverse applications offer vast opportunities for modern health product development, drawing attention from both consumers and researchers alike.


Market Growth and Potential

According to data from Research and Markets, the market for Ashwagandha extract reached 61,767.85 thousand units in 2022, marking an 11.1% growth from 2019 to 2022. The Asia-Pacific region alone accounted for 456.15million.Projections in dicate that by 2030,the global market for Ashwagandha extract will soar to 2.2 billion, with a compound annual growth rate (CAGR) of 10.9%. In regions where Ayurveda originated, traditional herbal remedies are often preferred over pharmaceutical interventions, making Ashwagandha extract a staple in various traditional therapies and formulations.


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Research and Markets


Scientific Validation and Health Benefits

While Ashwagandha has a long history in traditional medicine, modern scientific research is still catching up. The core active components of Ashwagandha are withanolides, a group of steroidal lactones with unique chemical structures. Studies have shown that withanolides possess anti-inflammatory, antioxidant, anti-anxiety, and immune-modulating properties, providing a scientific basis for its health applications. Current research supports Ashwagandha extract’s potential in alleviating anxiety, improving sleep, and boosting immunity.


Alleviating Anxiety

In today’s fast-paced world, anxiety has become a common issue. Whether it’s work pressure, interpersonal relationships, or uncertainties about the future, many people find themselves mentally and physically exhausted. Ashwagandha extract, a key component of the Ayurveda series, is gaining popularity for its unique ability to help people overcome anxiety and regain inner peace.


Our study utilized a zebrafish anxiety model, administering the extract in water. We set up normal control, model control, and experimental groups. Behavioral analysis measured the total movement distance of the zebrafish, and statistical analysis confirmed the extract’s anxiety-relieving mechanism.


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Improving Sleep Quality

Struggling to fall asleep despite counting sheep all night? Sleep quality directly impacts our physical and mental health. Ashwagandha extract can help relax the body and mind, reduce stress, and facilitate easier sleep, ensuring a restful night.


Zebrafish, which share a similar circadian rhythm with humans, were used to establish an insomnia model. Normal control, model control, and experimental groups were set up, and the extract was administered in water. Behavioral analysis measured the zebrafish’s wakefulness activity and total wakefulness time over an hour, providing statistical evidence of the extract’s sleep-improving mechanism.



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Enhancing Immunity

Immunity is the cornerstone of health, acting as an invisible barrier protecting us from viruses and diseases. Our study selected zebrafish samples, administering the extract in water. Normal control, model control, and experimental groups were set up. The number of remaining fluorescent particles in the zebrafish was analyzed, providing statistical evidence of the extract’s immune-boosting mechanism.


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Technological Innovations and Market Applications

With advancements in extraction technology, the quality and efficacy of Ashwagandha extract have significantly improved. The market is segmented into sports nutrition, food and beverages, and dietary supplements. In 2022, dietary supplements accounted for 40.58% of the market revenue. The value of the Indian dietary supplement industry in food processing is expected to reach $10.19857 billion by 2026, with an annual growth rate of 22%.


This growth is driven by the rising demand for natural herbal supplements and functional foods, along with the potential benefits of Ashwagandha extract. However, traditional Ashwagandha extracts often contain high levels of bitter compounds, limiting their application in functional foods. To address this, Tianfeng Bio has innovated with NF Ashwa® water-soluble, debittered Ashwagandha extract.



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NFAshwa: A Breakthrough in Ashwagandha Extracts

In the ongoing research of the Ayurveda series, the Instant Debittered Ashwagandha extract powder employs advanced bio-extraction technology to reduce bitter compounds while retaining core active substances like withanolides. This enhances the extract’s water solubility, making it easy to incorporate into various aqueous systems such as beverages and functional foods, expanding its application scenarios. Tianfeng Bio’s NF Ashwa® series of Ashwagandha extract products, including debittered and water-soluble debittered extracts, can serve as key ingredients in capsules, tablets, or powders. They offer potential applications for sports enthusiasts and skincare products, meeting the modern demand for natural ingredients and providing convenient, effective health solutions.


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NF Ashwa


Future Prospects

As a herb with immense potential, Ashwagandha extract is poised to become a rising star in the global health industry. However, the complex regulatory environment and limitations in scientific research remain challenges to its development. With the gradual improvement of relevant regulations and the continuous deepening of scientific research, Ashwagandha extract is expected to unlock greater health value. Innovations like Instant Debittered Ashwagandha extract  pave the way for new applications, accelerating its growth in the health sector and contributing more to human health.


By embracing both ancient wisdom and modern science, Ashwagandha extract is set to revolutionize the health industry, offering natural, effective solutions for a healthier future.



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